How Do You Fit in and Yet Be Known for Something?

Square peg, round hole. Not a fit. Round peg, round hole. A fit. Yet nothing stands out. If the fit is really good, the round peg blends right in with the rest of the surface. How do you fit in and yet be known for something? This is a dilemma a client recently faced as he took on a new role at a new company. There are those awkward few days of simply learning how …