Third Article in the Series:
Attracting Your Ideal Client
Here is where the rubber meets the road. It’s one thing to be active, get involved, contribute content and educate your Ideal Prospects. It is another to be consistent in those activities so that you build the bridge of trust that converts prospects to clients.
Many people start off with great ideas, full of energy and commitment to finding prospects and getting known. You have all seen the very active, committed member who then suddenly disappears. No one knows why, they are just not active anymore. You see this also with blog posts, newsletters or a website that has not been updated in two years. We judge, fairly or not, that if the person is inconsistent with these types of things then how could they be trusted with your problems, your dreams and goals. This is where so many fail and then turn and say “marketing doesn’t work for me.” The inverse is true; you did not work for your marketing.
To build trust, you must get known. Then, you must continue your efforts to educate and inform your prospects so they trust your sincerity and your efforts and know that you will be there to serve. It takes continued focused effort on your part to benefit from the pay-off.
The pay-off for your consistent marketing efforts are:
- A pipeline full of Ideal Prospects
- Happy, satisfied and Ideal Clients
- Referrals and centers of influence that extend your message far beyond your own sphere of influence.
Next, we will delve deeper into referrals and centers of influence, as by now I hope you know the pay-off of Ideal Prospects and Clients!
P.S. A great resource on building trust is Stephen M. R. Covey’s book The Speed of Trust. Click here for a review of this book.