Accelus Insights:
The Leadership Narrative

First Article in the Series: Attracting Your Ideal Client The groundwork is laid. You hold the keys to begin reaching out to your Ideal Client. Now where do you find them? Go back to your detailed description of your Ideal Client that you prepared a few weeks back. This came...

Sixth Article in the Series: Marketing that Works You’ve invested six weeks in developing a marketing plan that works. Let’s recap some of the key components. Mindset: You know specifically the type of client you want to attract, you enjoy serving them and you like being around them. Guess what?...

Fifth Article in the Series: Marketing that Works Early on in this series I said that most marketing plans fail because they are never executed. The difference between the plan you are creating and most other marketing plans is that yours is created around your passion and strengths, your unique...

Fourth Article in the Series: Marketing that Works Last week we looked at one component of earning mindshare with your client and that was creating a consistent message or brand. The other component is to message consistently. It is great to have a nifty logo and great name, yet if...

Third Article in the Series: Marketing that Works The last two messages focused on the importance of knowing your Ideal Client and the value your service brings to them. Okay, great! You know all of this. How do you begin sharing this in the marketplace and more specifically, with Ideal...

Second Article in the Series: Marketing that Works Last week’s message brought a new concept to your work and marketing efforts — that you have a gift to share and that you will do so only with those who appreciate and value your gift. Your gift is your product or...