Accelus Insights:
The Leadership Narrative

First Article in the Series: Marketing that Works The last series of messages focused on “Making Work Play”. Most of us need to earn a meaningful income from our daily work. Yet work need not be the drudgery that we associate with the term. “Making Work Play” focused on utilizing...

Ninth Article in the Series: Making Work Play Now that you know who your Ideal Client and thus Ideal Prospect is, how do you create a message that speaks to them? Think of the advertisements on television that get your attention, beyond the outlandish ones! The ads that cause you...

Eighth Article in the Series: Making Work Play What did you learn from identifying your Ideal Client? For most of my clients, this type of in-depth work on your current client base is very revealing. You see common linkages between your clients you never knew were there, and you learned...

Seventh Article in the Series: Making Work Play If you participated in last week’s message, you are now ready for the last step in your work on your Ideal Client. Pull out your worksheet and look afresh at that list of clients that provide 80% of your revenue. To help...

Sixth Article in the Series: Making Work Play From last week’s message, you’ve prepared a worksheet that ranks your clients based on revenue from highest to lowest. We are now going to look at this list a bit more deeply. First, you want to know the breakdown of revenue generation...

Fifth Article in the Series: Making Work Play If you have been in business or in your career long enough, you’ve heard plenty about working only with Ideal Clients. Yet the majority of professionals and business owners reject this idea, instead pursuing every possible prospect that just might become a...