First Article in the Series:
Efficiency and Productivity
Once you commit to serving an Ideal Client type or two, you can now turn your energies to increasing the efficiency and productivity of your work.
In the many conversations that I have with financial advisors, efficiency and productivity is where they want to start. It seems an obvious place to begin.
“If I just had more hours in the day, I could _______________” (fill in the blank).
“If processing trades or completing plans were more efficient, I could ______________.”
The beauty of working with an Ideal Client is that you begin to see how time is now on your side. Here are the key areas:
- You have a sustainable, consistent marketing strategy. You know where you are likely to meet Ideal Prospects, you are in touch with your centers of influence and you are continually receiving referrals. Your list of clients reflects who you serve best.
- You know your Ideal Clients’ needs and pain points and your service is designed to address them. Are your clients executives with complex stock and retirements plans? Or are they entrepreneurs with varying cash flows trying to ensure their future financial needs? Whoever that Ideal Client is, your service process addresses their specific needs.
- Your team knows exactly who your Ideal Client is and how to serve them.
- Your days and weeks are organized so that 75% of your time is doing what you do best with those who value and appreciate your services, your Ideal Client.
You know how targeting an Ideal Client can enhance your marketing efforts, but how do you get more efficient and extract more productivity from your staff? We will begin answering those questions in the upcoming messages in this series.
If you haven’t yet nailed the Ideal Client concept, join the Practice Directions Group Coaching program starting September 12th. Click here for more details.