8 Mistakes Business Owners Make Creating Their ‘About Us’ Page
Despite being probably the most visited page on a business’s website, the “About Us” is often overlooked. It’s an afterthought following more seemingly important content and product pages. The fact of the matter is that your “About” page is very important. It introduces your business to website visitors, tells them what exactly it is that you do and builds the rapport and trust that drives conversions. Optimizing your “About” page will boost conversions…read more at entrepreneur.com
Your Business Success Isn’t Found In A College Degree
Like most people, I love seeing success. I especially love teaching others how to be successful. Recently, I enrolled a new student named Christopher Vitalis into one of my brand-building programs. We debated about the No. 1 ingredient necessary for business success — and how to truly achieve it.
“Well, it’s not what most people think it is,” he told me. “Most people throw hundreds of thousands of dollars away on a piece of paper — a college degree — without even stopping to think about the fact that most of the professors teaching these courses in leadership and business success aren’t teaching from firsthand experience.
8 ways to develop your new business strategy
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Customers will respond better to companies that show them why they are better suited to serve them as opposed to companies who just tell them what services they can offer. When you establish your “why” you can move to how you’re going to do it, and what is it that you want to do. “(Strategy) is like your game plan to fight off competitive forces that are trying to take away your resources, like employees,” says Coughran, who owned his own landscaping company for more than a decade and served on the board of directors for the Associated Landscape Contractors of Colorado…read more at lawnandlandscape.com
7 Startup Leadership Lessons from Former Constant Contact CEO Gail Goodman
Gail Goodman was the president and CEO of Constant Contact for nearly 17 years before stepping down after the company became a unicorn, selling for $1.1 billion last year. She helped grow Constant Contact, which provides email marketing software to small businesses and nonprofits, from a pre-revenue startup without a product to a publicly traded company with 650,000 customers and revenue of $367.4 million in 2015. I’ve had the pleasure of meeting Goodman in person on a few occasions. I’ve had the pleasure of meeting Goodman in person on a few occasions. She is a small business advocate, is the author of “Engagement Marketing: How Small Business Wins in a Socially Connected World” (2012), and now sits on the board of Shopify, MassChallenge, and MINDBODY…read more at inc.com