First Article in the Series:
Pulling It All Together
If you have followed these messages from the first of the year and taken action on the steps provided, you now know:
- Your Passions: The people, things and activities that reflect your highest aspirations
- Your Strengths: What you do best with ease and grace
- Your Values: How you do what you do
- Your Ideal Client: Who you serve best who values and appreciates what you do
- Your Message and Messaging Strategy: How your solutions address your Ideal Clients’ fears, concerns, pain points and goals and how, when and where your message is made available to Ideal Clients and Prospects
- Your Referral Sources and Centers of Influence: Those who know, like and trust you and happily introduce you to others
- Your Client Experience: The elements of your service that meet your clients’ needs and make you referable
We addressed a few other topics along the way to help maximize the seven given above. Now is the time to put this into a strategy.
Strategy will address all elements of your business that consist of the client experience and your process for attracting additional clients. The elements include:
- Marketing Plan and Calendar
- Your Calendar and Working in Your Strengths
- Building and Leading Your Team
- Thinking Ahead and Being Proactive (includes the Unexpected and Mundane!)
- Beyond the Horizon
Depending upon your practice and service model, you may have a few more things to add or personalize on the above list. Add budget and financials to this list and you’ve got a well-rounded agenda for this year’s off-site Strategy Session. Oh…is that not in your plans yet? Get a date on the calendar now, before it is too late.
Do you need some support with your Strategy Session? I serve as a third-party facilitator to keep your session on track and provide outside expertise. E-mail or call 713-705-3815 if you would like to learn more.