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Purpose in the Workforce

How do you move from paycheck takers and role fillers to building a team of contributors?  Teammates and colleagues who are just as driven as you, the owner or leader, in the purpose and focus of the organization.

This is a point of frustration we see with many clients and it sounds something like this:

Isn’t it enough that I’ve built an organization and am providing employment?

Do I have to offer unlimited PTO, a ping pong table and beer in the fridge to get employees engaged?

Why don’t my employees think beyond the daily tasks or the current project?

To create that engaged workforce of contributors we have to get at what matters most to any of us and that is purpose.  Purpose in the workforce is two-fold:

  1. Why does the company exist and who are we here to serve?
  2. How does my role connect to that purpose?

As business owners and leaders we have to help our employees see the connection between their day-to-day activities and the greater role they play in fulfilling the company’s purpose.  If we can’t connect the dots for our employees then we simply have paycheck takers and role-fillers, doing their assigned tasks and nothing more.  As leaders we miss out on the talents and abilities already present in our team.

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