Accelus Insights:
The Leadership Narrative

Fifth Article in the Series: Marketing that Works Early on in this series I said that most marketing plans fail because they are never executed. The difference between the plan you are creating and most other marketing plans is that yours is created around your passion and strengths, your unique...

Fourth Article in the Series: Marketing that Works Last week we looked at one component of earning mindshare with your client and that was creating a consistent message or brand. The other component is to message consistently. It is great to have a nifty logo and great name, yet if...

Third Article in the Series: Marketing that Works The last two messages focused on the importance of knowing your Ideal Client and the value your service brings to them. Okay, great! You know all of this. How do you begin sharing this in the marketplace and more specifically, with Ideal...

Second Article in the Series: Marketing that Works Last week’s message brought a new concept to your work and marketing efforts — that you have a gift to share and that you will do so only with those who appreciate and value your gift. Your gift is your product or...

First Article in the Series: Marketing that Works The last series of messages focused on “Making Work Play”. Most of us need to earn a meaningful income from our daily work. Yet work need not be the drudgery that we associate with the term. “Making Work Play” focused on utilizing...

Ninth Article in the Series: Making Work Play Now that you know who your Ideal Client and thus Ideal Prospect is, how do you create a message that speaks to them? Think of the advertisements on television that get your attention, beyond the outlandish ones! The ads that cause you...