Accelus Insights:
The Leadership Narrative

Eighth Article in the Series: Making Work Play What did you learn from identifying your Ideal Client? For most of my clients, this type of in-depth work on your current client base is very revealing. You see common linkages between your clients you never knew were there, and you learned...

Seventh Article in the Series: Making Work Play If you participated in last week’s message, you are now ready for the last step in your work on your Ideal Client. Pull out your worksheet and look afresh at that list of clients that provide 80% of your revenue. To help...

Sixth Article in the Series: Making Work Play From last week’s message, you’ve prepared a worksheet that ranks your clients based on revenue from highest to lowest. We are now going to look at this list a bit more deeply. First, you want to know the breakdown of revenue generation...

Fifth Article in the Series: Making Work Play If you have been in business or in your career long enough, you’ve heard plenty about working only with Ideal Clients. Yet the majority of professionals and business owners reject this idea, instead pursuing every possible prospect that just might become a...

Fourth Article in the Series: Making Work Play Doing the things you do best for 75% of the day is a sure-fire way to light you up, as well as your business. In the past couple of weeks, I have asked you to imagine your ideal day and identify the...

Third Article in the Series: Making Work Play The last message asked, “What if?” What if 75% of what you did in a day reflected your passions, utilized your strengths and was in alignment with your values? What could you accomplish? Did you give some time to that last question,...